Featured Posts
Is content king?
We can put all the wanky marketing stuff, clever effects and stylish design into websites and online campaigns but is this really enough to engage the increasingly savvy and cynical web visitor? Siimon Reynolds – the man who brought us The Grim Reaper AIDS ads - thinks a new scythe is swinging its way through traditional [...]
How are boutique digital marketing agencies taking niche business away from traditional ad agencies?
Clemenger BBDO’s website makes a strong cultural statement on its commitment to The Work: All our resources, all our targets, all our disciplines, are devoted to the work that is unique, powerful and convincing. In the absence of great work, nothing else matters. …to which many of the next gen online marketing agencies might respond: What about great data – [...]
Strategy v. tactics. Where’s the clever money going?
When seeking to build business online, how often are companies wasting money paying for tactics rather than strategy? What’s the difference? Tactics tend to be short term and promotional in nature. You know the steps. Develop a sales campaign, put it out there via Twitter, make it easy to read and share – maybe customise it [...]
Online and Offline customer relationships – how can we get the best from both worlds?
How often have we heard that customers buy you, not the product? The personality, the business brand. And that brand or face to face customer service will outsell a lower price offering? Witness then the customers who walk into stores to do their market research and then buy online (even reading a book/ listening to music in-store [...]
The perils of the RFT, RFP, RFQ, EOI, Pitch Process for business
The pitch. The prop. Request for Tender. Request for Proposal. Request for Information. Expression of Interest. All a bloody pain in the ass at times. Why? Lack of clarity. The rationale behind issuing such documents in the first place by the business looking for services and/or product is valid – by publicly stating in a level playing field your business [...]
- Is content king?
- How are boutique digital marketing agencies taking niche business away from traditional ad agencies?
- Strategy v. tactics. Where’s the clever money going?
- Online and Offline customer relationships – how can we get the best from both worlds?
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Android 3.1 Honeycomb
- The perils of the RFT, RFP, RFQ, EOI, Pitch Process for business
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iPad: a new revolution or just another overhyped product launch
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Concepts of Information Architecture
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Areeba Launch for Mother’s Day: Pink Footy and Netball Day 2010
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SEO Friendly URL Module for RedDot CMS and Open Text Web Solutions Suite
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Get Web Traffic: I notice that not just beginners but even experien...
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Barry'S Carpentry & Building Services: I agree you have explained very well about the Wat...
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Landscape: Thanks colin for mentioning the basic concepts of ...
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Enterprise_Architect: Wrong email address for last post Your comments...
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Telecube Pty Ltd: A very good article, I especially like tip number ...
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