Much of the early writing about the iPad has focused on its technical limitations. The negative reviews have largely been around the lines of “why bother, I’d rather keep using my laptop or iPhone”. But the iPad is innovative not so much for its technical features, it is in a sense just an overgrown iPod [...]

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I had reason recently to discuss the concept of Information Architecture (IA) with a client. In its broad context, as it applies to digital, it was readily apparent that this client’s world view, the definition that they pursued was limited to the site navigation and page layout in context of a classic [...]

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Areeba is pleased to help in the launch the Pink Footy and Netball Day 2010 website, produced for Breast Cancer Network Australia (BCNA), in conjunction with the Victorian Country Football League, Netball Victoria and AFL Canberra. Pink Footy & Netball Day is a day to recognise and support people affected by breast cancer in your [...]

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What is it? RedDot Content Management System, now called Open Text Web Solutions Suite, is an Enterprise Content Management system with lots of solid build in functionality. But like a lot of Enterprise CMS products there are always gaps in the product as the care required to get Enterprise products to market sometimes does not keep [...]

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There was a recent announcement that Jetstar is focusing it’s marketing budget in the social media area. The figure of 40% is striking as it will amount to a significant amount of money that probably would have been spent in TV, print, and radio 20 years ago, which is now going to new media. This [...]

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