What is it?

RedDot Content Management System, now called Open Text Web Solutions Suite, is an Enterprise Content Management system with lots of solid build in functionality. But like a lot of Enterprise CMS products there are always gaps in the product as the care required to get Enterprise products to market sometimes does not keep up with the fast pace of the changing industry. Surprisingly one of the things not done particularly well straight out of the box is the ability to create human readable filenames and put keywords into filenames. Doing this makes a huge improvement to Search Engine page ranking (called Search Engine Optimisation or SEO). A lot has changed in this space over the past few years and human readable SEO friendly filenames has become one of the key tactics in this area.

So using RedDot’s built in API, Areeba have built a module for the CMS that once installed automatically derives and sets the friendly filename to SEO best practices based on the page title whenever you create a new page. Simple! There are other neat things included such as a function to reset the filename when you want to (after changing the page title) and a check to avoid duplicate names.

Even if you don’t care about SEO, such as if you have an Intranet, there is still great benefit in having human readable and friendly URLS that represent what the page is about rather than those ugly random characters (called GUIDS).

The module works on versions of RedDot CMS from 7.5 upwards and Open Text Web Solutions Suite 10.1 (and probably later but this is the latest version at release).

What kind of difference will it make to site traffic?

A lot. There’s no exact science to this because of other factors that also make a difference but from our experience you can expect at least 30% improvement to traffic simply as a result of making the URLs more search engine friendly. Combined with other factors such as page structure and the results can improve beyond that. So if that sort of traffic improvement appeals to you weigh it up against the cost of this module.

How much is it?

We’re selling the module for US$2,000 and it is licensed for each installation of the CMS. Review the licensing in the package for complete details.

How do I get it?

Just send us an email with your name and organisation to enquiries@areeba.com.au and we’ll send you out the product with full documentation and a licence to trial it. If you’re happy with the module, and I’m sure you will be, just wire us some money and the module will be fully licensed for commercial use.

How long will it take to install?

We’ve prepared comprehensive step-by-step documentation and you should be able to get the module up and running on your projects in less than an hour.

What if I have an existing project with lots of pages?

If you’re starting a new project the SEO module is almost an essential starting point and nothing more is required.

However, if you have an existing project with lots of pages Areeba have also built a script which we’re licensing separately for US$2,000 which will go through the entire project and assign the friendly filename on every page for you. So you would back up the project, run the script and re-publish the project. The script is not essential but is a real time saver for existing large projects and if you have multiple projects.

What other amazing products does Areeba have in the pipeline for RedDot and Open Text Web Solutions Suite?

Well, I’m glad I asked. Areeba is soon to release a multi-file upload facility which allows you to bulk select documents or images, assign titles and Meta information and put them into your asset library. We’ve including commercial grade image gallery code and best practice document library layout. For regular users of RedDot looking for easy to manage image galleries or document libraries this will read like a godsend. If this sounds of interest please enquire to enquiries@areeba.com.au.